Beautiful booking. A connected business. Real people in your corner.
Tap a circle to see your business come to life.
From the first fade to the last walk-in. Keep your chairs full, your crew connected, and your own brand front and center.
Your calendar, clients, and performance in one clear view. Follow the day, see what’s working, and keep your business moving—from the desk or your phone.
See the owner tourGive every professional a personal booking page with their photo, work, and services. A link in their Instagram bio becomes another way for clients to discover and book your business.
The Borough
Master barberA little about me.
A look at my work.
Your next appointment.
Your services, your artists, and a time that works. Clients can book from a text or social profile in an experience that feels like an app. No download needed.
See the client booking tourFeels like an app.
Opens with a link.
Actual product screens · Sample studio Watch the guided tour
One team for your software, scheduling, payments, and AI solutions. Caleneo brings your business into one connected ecosystem, backed by people who care about your success.
Merchant Hero brings hands-on payment experience and real support—from your first setup to a transaction question or chargeback. We work with you toward the best outcome for your business.
Whether you process $1,000 or $1 million a month, you get the same personal attention, care, and commitment from our team.
Talk to people who can help with both your software and your payments.
Get guidance on setup, transaction questions, and your processing options.
Understand a chargeback, gather your records, and prepare your response with support.
Client history, loyalty, birthday moments, and simple campaigns in one place.
A little birthday love, just for you. Your next visit is waiting. ✨
Campaign previewProcess over $50,000 a month through Merchant Hero on an active dual-pricing program and qualify for three monthly Studio software credits.
Start with three months on usRequest the offer at signup. We’ll guide the rest.Choose a plan today. Add the AI receptionist from your dashboard whenever it makes sense.
A simple beginning for a solo professional.
Merchant Hero processing required
Choose any of our payment programs.
The everyday tools for your whole shop.
Merchant Hero processing required
Choose any of our payment programs.
Everything in Studio, with someone on the line.
Merchant Hero processing required
Choose any of our payment programs.
Proposed launch pricing, per location, before applicable taxes. Additional SMS segments: $0.02 each. Email campaign delivery and other provider usage are billed separately. AI includes 500 minutes, then $0.30 per additional minute. Starter has no outbound messaging. All plans, including $0 Starter, require Merchant Hero processing. Choose dual pricing, interchange-plus, or traditional pricing; processing terms and approval are separate from the software subscription.
Add your business details and complete software checkout.
A guided checklist takes you through photos, colors, services and your team.
Every plan requires Merchant Hero processing. Complete your merchant application and activate processing before accepting appointments.
The software, the payments, and the people behind both.
For direct merchant signups, every Caleneo plan—including free Starter—requires processing through Merchant Hero. We bring your software and payment support together, with flexible dual-pricing, interchange-plus, and traditional pricing options. One team helps you choose the setup that fits your business.
Merchant Hero offers a zero card-processing-fee dual-pricing program, plus separately quoted interchange-plus and traditional processing. Dual pricing uses a posted card price and a lower cash price at in-store checkout. We explain your program or quoted rates before you sign. Software subscriptions and optional add-ons are billed separately.
Yes. Merchant Hero’s dual-pricing program gives your business zero card-processing fees. You enter the cash price of each service or product; Caleneo calculates the posted card price using your configured difference. Customers paying cash in store receive the lower cash price. Software subscriptions and optional add-ons are separate charges. Program setup and approval are completed with Merchant Hero.
Merchant Hero is your point of contact for both. Speak with real people about setting up your software, using your system, transaction questions, or payment issues. Your support team can coordinate with the processing partners when needed.
Yes. The Merchant Hero team can help you understand a dispute, identify the relevant appointment and payment records, and prepare your response before the deadline. We guide you through the process; the final decision remains with the banks and card-network dispute process.
Starter gives one bookable professional a calendar, basic client records, a service menu, and a booking page. It includes up to 50 new bookings per calendar month and 250 clients. The software costs $0 while you process through Merchant Hero, using dual pricing, interchange-plus, or traditional pricing. Processing must be activated before accepting appointments. Outbound messaging and AI are available with paid options.
Qualify by actively processing through Merchant Hero on dual pricing, with over $50,000 processed in the last completed calendar month. After verification, receive up to $99 toward Studio software at each of your next three eligible renewals. Continued eligibility is checked each billing cycle. AI, extra messaging, and other usage are excluded.
No. Start with the software plan that fits your shop. Add the AI receptionist from Plan & billing when you are ready, or choose Studio + AI at signup. Phone setup, provider connection, and testing happen before the receptionist goes live.
No. Your business and professionals get branded booking links that open right in a phone’s browser. Share them on Instagram, social profiles, or your website. Clients see your photos, services, and available appointments in an experience designed to feel like an app.
Employees have access to their own performance and work. Owner, manager, and admin roles can see the broader business. The team experience includes personal booking links, with account permissions controlling access to other areas.
The guided signup is designed for that: choose a plan, add your business, then work through photos, services, and team setup at your pace. This private preview demonstrates the experience. Real billing, secure logins, public booking, and payment activation still require production connections.
Bring beautiful booking and business software to the shops and salons you serve. Explore an approved Caleneo partnership.
Inspired by the calendar. Created for what’s next.
Your next chapter, backed by a team that knows your business.
